Case Study:
Revolutionising after-sales for unprecedented revenue growth
Creating a ‘Know your Customer’ solution that drives revenue
The Client
One of the largest and longest-established textile machinery manufacturers in India.
The Problem
The company wanted to ensure that it could work more closely with customers to supply parts and after-sales service that would offer value to both parties. It asked us to use our AI-driven intelligence to predict customer needs, supporting a proactive after-sales approach.
The QEA solution
We analysed all the client’s machines from the past 50 years. For those that were active, we looked at whether parts were replaced with parts from our client or a third party. The results showed that our client’s customers were buying spare parts from third-party suppliers. To combat this, we designed an AI-led analytics solution called Know your Customer, allowing the client to be strategically proactive with their after-sales service.
“The ‘Know your Customer’ solution transformed our after-sales strategy. We now proactively engage customers at the right time. It has been a game-changer for our business.”
Financial Controller
The result
Using our intelligent, predictive solution and focusing on a proactive sales approach, our client increased spare part sales from $4m to $362m:
